Here’s What Needs to Change to Get More Women Into Ad Tech

Adweek NexTech panelists say misconceptions keep women out

Like many other digital industries, ad tech is plagued by sclerotic hiring and retention practices that perpetuate a male-dominated culture at the expense of true organizational versatility.

Getting more women into the ad tech ranks will require broadening popular conceptions of the skills needed for a career in the field, according to panelists at Adweek’s NexTech Conference in New York. Speaking to retail reporter Lisa Lacy, the three female ad tech executives discussed how creative thinking and social skills are often undervalued in the industry’s hiring—and the consequences that has when it comes to who seeks out jobs in ad tech.

“It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in