AdFreak

Fact Check: Did That Dumb Peloton Ad Really Tank the Brand's Stock?

Analysts say the 9% drop's timing is likely a coincidence

A woman rides a Peloton bike and records video of herself while looking at the camera
In Peloton's holiday spot, a woman documents her "journey" with the stationary bike, which she received as a gift.Peloton
By David Griner

December 4, 2019

You hate to see it. Or, for the less sarcastic types, you love to see it. Either way, Peloton’s 9% stock plunge on Tuesday was a moment of gleeful schadenfreude for critics of the pricey home exercise brand’s cringey holiday ad.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended videos
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet