AdFreak

Fact Check: Did That Dumb Peloton Ad Really Tank the Brand's Stock?

Analysts say the 9% drop's timing is likely a coincidence

A woman rides a Peloton bike and records video of herself while looking at the camera — In Peloton's holiday spot, a woman documents her "journey" with the stationary bike, which she received as a gift.Peloton

December 4, 2019

You hate to see it. Or, for the less sarcastic types, you love to see it. Either way, Peloton’s 9% stock plunge on Tuesday was a moment of gleeful schadenfreude for critics of the pricey home exercise brand’s cringey holiday ad.

David Griner

@griner
david.griner@adweek.com

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

AdFreak

Fact Check: Did That Dumb Peloton Ad Really Tank the Brand's Stock?

Analysts say the 9% drop's timing is likely a coincidence

David Griner

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