Fact Check: Did That Dumb Peloton Ad Really Tank the Brand’s Stock?

Analysts say the 9% drop's timing is likely a coincidence

A woman rides a Peloton bike and records video of herself while looking at the camera
In Peloton's holiday spot, a woman documents her "journey" with the stationary bike, which she received as a gift. Peloton

Key Insights:

You hate to see it. Or, for the less sarcastic types, you love to see it. Either way, Peloton’s 9% stock plunge on Tuesday was a moment of gleeful schadenfreude for critics of the pricey home exercise brand’s cringey holiday ad.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."