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It spurred a million think pieces and spoofs, and it’s the current enfant terrible of … er, terrible advertising. Yes, we’re talking about that Peloton ad that people either can’t get enough of or get away from fast enough.
There’s been all kinds of backlash about the pandering, sexist vibe the spot gives off and the actress who is the main character (dubbed Peloton Wife) is bearing the brunt of the jokes.
But she’s back.
This time, she’s in an ad for Aviation Gin, which hit social media on Friday night, doing a complete 180 in what could be the salvation story of the year.