Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
For the past five years, Patrón has been celebrating Mexico’s rich history and culture by releasing limited-edition tins designed by Mexican artists. This year, Patrón is taking that collaboration a step further by expanding its artist network with designer John Geiger on a limited-edition streetwear collection based on the 2021 Mexican Heritage Tin from street artist Senkoe.