AdFreak

For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

A refreshingly potent stunt from CP+B

Visitors to Hollywood and Highland sample the Jose Cuervo fountain on Monday. CP+B

By David Griner

July 24, 2017

The fact that National Tequila Day fell on a Monday this year didn’t stop Jose Cuervo from celebrating in style. The brand, via agency CP+B, set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for today.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
Recommended articles
You Might Like

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

What $1 Billion in Transactions Can Teach You About CTV Success

By Steelhouse

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}