For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

A refreshingly potent stunt from CP+B

Visitors to Hollywood and Highland sample the Jose Cuervo fountain on Monday. CP+B
Headshot of David Griner

The fact that National Tequila Day fell on a Monday this year didn’t stop Jose Cuervo from celebrating in style. The brand, via agency CP+B, set up three special water fountains in Los Angeles to dispense silver tequila, but sadly only for today.

Tequila fountains were set up at the Hollywood & Highland shopping center, iconic West Hollywood gay bar The Abbey and on the Venice Beach Boardwalk. While CP+B didn’t have final turnout numbers yet this afternoon (the fountains were running through 6 p.m. PST), a spokesman said more than 300 visitors had sipped from the Hollywood & Highland fountain by 2 p.m.

An extension of the brand’s recent Tomorrow Is Overrated campaign, the “H2Cuervo” fountain stunt is described by CP+B as part of Jose Cuervo’s focus on “bringing back a historic disregard for anything but celebrating the moment.”

Below are some photos of some of those who managed to get a taste from the tequila fountains. And yes, the brand reps on site did card visitors to ensure no one underage got to sample the silver tequila.


The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now


@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
{"taxonomy":"","sortby":"","label":"","shouldShow":""}