Panera Bread Taps Former Kraft Heinz CMO as Chief Brand and Concept Officer

Following 6 years at the CPG giant, Eduardo Luz was most recently CEO of 8Greens

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Panera Bread has hired Eduardo Luz, former U.S. chief marketing officer for Kraft Heinz, as the restaurant chain’s new global brand and concept officer, effective Tuesday.

Luz left Kraft Heinz last May, and joined health supplement brand 8Greens as chief executive in July 2019. But less than a year after joining the brand, Luz has moved on to another new industry segment: fast-casual dining.

“Eduardo is a highly experienced and creative business leader with a proven track record of success with building global brands,” said Niren Chaudhary, Panera CEO.

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