Panera Bread Taps Former Kraft Heinz CMO as Chief Brand and Concept Officer

Following 6 years at the CPG giant, Eduardo Luz was most recently CEO of 8Greens

The Panera Bread logo next to a photo of Eduardo Luz
Eduardo Luz spoke to attendees at Challenger Brands New York Summit last year about Kraft Heinz's marketing strategy. Panera Bread, Sean T. Smith for Adweek

Panera Bread has hired Eduardo Luz, former U.S. chief marketing officer for Kraft Heinz, as the restaurant chain’s new global brand and concept officer, effective Tuesday.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.