Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Even in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser—not just because it was set to close a mere four days later, but also because everything in it was free of charge.
The store—a grocery—was the contrivance of Kraft-Heinz, and the idea was uniquely suited to the times: Any federal employee going without a paycheck during the partial government shutdown could come in and, after showing a valid ID, take what she or he wanted.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in