Kraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.

When a brand does something noble, 'you see sales pick up'

Even in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser—not just because it was set to close a mere four days later, but also because everything in it was free of charge.