On the Adweek Podcast: What to Expect at CES 2020

The Consumer Electronics Show is about more than technology

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

On the first episode of Yeah, That’s Probably an Ad in the new year, we’re discussing all things CES 2020—the show that has evolved to set the agenda for much more than the tech world, and the first big opportunity for companies to make a splash.

Travel reporter Ryan Barwick joins us to talk about the sustainability messaging across the industry, while publishing editor Sara Jerde discusses how it’s going to be an interesting landscape for publishers who will be connecting on the show floor. Inclusion and diversity are also getting attention at the Consumer Electronics Show.

Plus, Jean Foster, svp of marketing and communications of show organizer Consumer Technology Association, talks about the trade organization’s efforts to include sex tech, and previews headliner Ivanka Trump.

You’ll also learn how host David Griner and producer Ko Im are approaching their New Year’s resolutions.

You can subscribe to Yeah, That’s Probably an Ad on iTunesGoogle Play Music or Stitcher, or stream the newest episode right here: