Robotic Sex Toy Company Offered $50,000 of Media by YouPorn After CES Pulled Its Award

Osé’s founder gets plenty of support after going public

The vibrator that's buzzing CES Lora DiCarlo
Headshot of Kelsey Sutton

In 2018, the Consumer Electronics Show faced charges of sexism after it failed to secure a single woman speaker for its keynote speeches over the course of the event. This year, those charges are again surfacing—and this time, it’s because of a vibrator.

In September, the Osé, a robotic woman’s sex toy, was named an honoree at the convention’s Innovation Awards in the robotics and drone product category after a panel of judges scored the product’s tech. But conference organizers at the Consumer Technology Association reversed the decision, saying that the award was a mistake and—in a letter to the device maker—that it had the right to disqualify products that the association deems “immoral, obscene, indecent, profane or not in keeping with CTA’s image.”

However, not all is lost for Lora DiCarlo, the company behind the vibrator. Today, Charlie Hughes, vp of YouPorn, sent an open letter saying that ahead of the vibrator’s rollout next month, the adult-entertainment site would give Lora DiCarlo $50,000 worth of advertising for a month on the site.

“As you know,” Hughes wrote, “most social media and television platforms don’t accept ads from sexually focused businesses, but we would be proud to promote OsĂ© on YouPorn.”

But to Lora DiCarlo, the revocation of the award is a clear instance of sexism in the tech space.

“There is an obvious double standard when it comes to sexuality and sexual health,” Lora Haddock, Lora DiCarlo’s founder and CEO, wrote in an open letter to the conference’s organizers. “While there are sex and sexual-health products at CES, it seems that CES/CTA administration applies the rules differently for companies and products based on the gender of their customers. Men’s sexuality is allowed to be explicit, with a literal sex robot in the shape of an unrealistically proportioned woman and VR porn in point of pride along the aisle. Female sexuality, on the other hand, is heavily muted if not outright banned.”

Sarah Brown, the CTA’s senior manager of event communications, told Adweek in an email that the decision to revoke the award for the OsĂ© was because the vibrator didn’t fit into the event’s product categories.

“The product referenced does not fit into any of our existing product categories and should not have been accepted for the Innovation Awards Program,” Brown said. “CES does not have a category for sex toys. CTA had communicated this position to Lora DiCarlo nearly two months ago, and we have apologized to them for our mistake.”

In fact, the CTA prevented Lora DiCarlo from exhibiting at the annual convention, which showcases innovations in tech.

The tech world has long had a reputation for lacking diversity, and many tech companies have been accused of fostering workplaces that are sometimes outright hostile to women. CES, in particular, faced a wave of criticism in late 2017 after its roster of keynote speakers revealed that not a single woman had been tapped to talk about tech and innovation. (In 2019, CES’ lineup featured several women speakers.)

On the same day Haddock published her open letter, the CTA announced it was investing $10 million in venture firms that back startups led by women, people of color and other underrepresented groups.

Brown did not immediately respond to an emailed question from Adweek asking about why Lora DiCarlo was prohibited from showcasing its product at the conference.

CES has regularly featured innovation in sex tech, including sex toys. In 2018, a robot designed for sex and targeting men debuted on the showroom floor. In 2016, a sex toy simulating oral sex for women—which was designed to increase women’s libidos—was featured on the showroom floor.

And X-rated tech is on display at the conference this year, too. At the convention center is the porn company Naughty America, which is giving demos for virtual-reality strip shows on VR headsets.

Brown did not respond to an email asking how CTA determines what constitutes a sex toy, and why some sex toys have been permitted on the showroom floor in the past.

YouPorn’s Hughes wrote: “The CES board clearly do not appreciate the value of your product, but we are sure their wives would.”

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.