“H&M is extremely excited to offer fans outside the U.S. the opportunity to purchase NFL-licensed products,” an H&M spokesperson said.
On H&M’s website, a variety of men’s jackets, T-shirts and sweatshirts carrying the NFL logo as well as team logos are available as of today. Women’s and children’s apparel is in the works.
The deal between the NFL and H&M was brokered by IMG. NFL-branded products will be sold in more than 20 countries, including China, Japan and the U.K.
The NFL and IMG did not respond to a request for comment by the time of publication.