AdFreak ‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season New spot from the league's new AOR, 72andSunny Fans and players are interspersed throughout the 60-second ad. NFL By Erik Oster August 16, 2019 Ready or not, it’s football season. Erik Oster @ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.