‘We Ready’ Chant Builds to a Dramatic Crescendo as the NFL Kicks Off Its 100th Season

New spot from the league's new AOR, 72andSunny

Huddle of football players
Fans and players are interspersed throughout the 60-second ad. NFL

Ready or not, it’s football season.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.