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Ready or not, it’s football season.
While the NFL preseason has been going strong for a couple weeks now, the league is celebrating its impending 100th season with a new campaign from 72andSunny Los Angeles.
The 60-second spot “We Ready” is centered around a chant of that line by fans and pros alike to the tune of “Na Na Hey Hey Kiss Him Goodbye” as the spot dramatically builds to announce the Sept. 5 kickoff of the centennial season.