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H&M may be known as a fast fashion brand, but it’s also becoming a pioneer in transparency. Today, the Swedish-based retailer said that beginning Tuesday, it will list the supplier or factories where a garment was made on H&M’s website. The supplier information is not only arriving on H&M’s website but will also be available in store by scanning an item’s price tag with the H&M app, which will then display the supplier information.
Not only will H&M share the supplier or factory’s name, but also the country of production (which is, of course, already an industry standard and required by law), supplier or factory addresses and the number of factory workers.