Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
H&M may be known as a fast fashion brand, but it’s also becoming a pioneer in transparency. Today, the Swedish-based retailer said that beginning Tuesday, it will list the supplier or factories where a garment was made on H&M’s website. The supplier information is not only arriving on H&M’s website but will also be available in store by scanning an item’s price tag with the H&M app, which will then display the supplier information.