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WME | IMG announced the creation of a new holding company called Endeavor, which will include the full portfolio of brands that were formerly part of that mega-agency. The lineup will include WME, IMG, the mixed martial arts organization UFC, The Miss Universe Organization, international art fair organizer Frieze and Adweek’s 2016 Agency of the Year, Droga5, in which Endeavor holds a minority stake.
The latter shop led creative and strategic development for the new holding company’s Endeavor moniker.