NBA Drops Ocean's 11-Style Ad to Hype New In-Season Tourney

The star-studded crime-lite caper comes from creative agency Translation

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

A casino in Las Vegas is ripe for a takedown, and Michael Imperioli has just the crew for the job, though these would-be thieves may have a tough time blending into the crowd.

To hype its inaugural In-Season Tournament, the NBA drops a stylized homage to Ocean’s Eleven with basketball superstars in key roles in a swagger-filled crime-lite caper.

Acting as “the mastermind,” former Sopranos wise guy Imperioli leads viewers through the fast-paced short film where the decorated athletes stalk their prize—the NBA Cup. 

With “The Heist,” the NBA co-opted a “high-energy, high-stakes format” aiming to “evoke that feeling of eager anticipation” for its new venture, Tammy



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in