NBA Drops Ocean's 11-Style Ad to Hype New In-Season Tourney

The star-studded crime-lite caper comes from creative agency Translation

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A casino in Las Vegas is ripe for a takedown, and Michael Imperioli has just the crew for the job, though these would-be thieves may have a tough time blending into the crowd.

To hype its inaugural In-Season Tournament, the NBA drops a stylized homage to Ocean’s Eleven with basketball superstars in key roles in a swagger-filled crime-lite caper.

Acting as “the mastermind,” former Sopranos wise guy Imperioli leads viewers through the fast-paced short film where the decorated athletes stalk their prize—the NBA Cup. 

With “The Heist,” the NBA co-opted a “high-energy, high-stakes format” aiming to “evoke that feeling of eager anticipation” for its new venture, Tammy

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