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Michael Imperioli hates that you're on Facebook.
Of your 762 virtual friends, how many would you really like to share a glass of premium 1800 Tequila with? That's one of many not-very-provocative questions he asks in a raft of new commercials from ad agency Dead As We Know It—a series of unapologetic riffs on the wimpy trappings of modern life that play up the virtues of old-school values like friendship, authenticity, good conversation and non-virtual camaraderie.