Molson Coors CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year

The marketer doubled down on her 'fast, messy, awesome' ethos in 2020

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When Michelle St. Jacques stepped into the role of chief marketing officer for Molson Coors last February, she was served a curve ball on day one. Just the day before, Bud Light had run a snarky ad in the Super Bowl pointing out that the company’s two biggest brands are made with corn syrup.

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