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When Michelle St. Jacques stepped into the role of chief marketing officer for Molson Coors last February, she was served a curve ball on day one. Just the day before, Bud Light had run a snarky ad in the Super Bowl pointing out that the company’s two biggest brands are made with corn syrup.
So St. Jacques moved quickly. The company responded nimbly to the “corn-troversy,” as it came to be known, playfully countering the misconception that Bud Light’s ads created and returning
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