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After weeks of speculation following M&M’s putting its mascots on an “indefinite pause” due to their “polarizing” nature, the colorful characters have returned as the brand’s official spokescandies.
Red, Orange, Purple and the others will make this clear in a 15-second spot airing soon after final whistle of Super Bowl 57.
As for M&M’s in-game spot from BBDO New York, it appears actor Maya Rudolph—who, as the new face of the brand, changed its name to Ma&Ya’s and filled each candy with clams—is having a hard time winning over the public.
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