What the Heck Is M&M's Doing With Its Spokescandies?

The brand's sales and reputation have remained in good health despite mascot backlash

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Ever since M&M’s updated its mascots a year ago to focus more on inclusivity and belonging, many loud voices on cable news and social media have expressed disapproval.

Last week, the candy brand announced an “indefinite pause” on its spokescandies due to their “polarizing” nature.

Critics cheered. “Go woke, go broke,” many tweeted. Tucker Carlson declared victory. The M&M’s characters, several media outlets reported, had been canceled.

But is that what’s happening? Was replacing Green’s knee-high boots with casual sneakers a step too far? Was it the recent female-only packaging, meant to support women challenging the status quo? Did the debut



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