M&M's Updates Mascots to Represent a More 'Dynamic and Progressive World'

The candy maker takes the focus off its characters' gender

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The times are changing, and so are M&M’s well-known mascots.

In an effort to better align with today’s emphasis on inclusivity and belonging, the 80-year-old brand has given its cast of candy characters a modern makeover.

“We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and backstories to be more representative of the dynamic and progressive world we live in,” Jane Hwang, global vp of M&M’s at parent company Mars, told Adweek.

Red, for instance, will be less bossy.



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