MilkPEP Lets You Get Jacked on Milk With This AR Snapchat Lens

The filter is part of a milk jingles promotion

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street.

The jingle campaign includes sponsored content from influencers including Savanah Moss, Charli D’Amelio and others, as well as an augmented reality Snapchat Lens inspired by the “Milk Milk Milk” jingle.

The AR Lens encourages Snapchat users to open their mouths to become “jacked” through the power of milk and transforms their appearance to match the “Meelo on the Yell” sound cue from the jingle.

“This collaboration showcased our commitment to engaging Gen Z audiences in new and innovative ways while creating memorable experiences,” said MilkPEP CEO, Yin Woon Rani.

Earlier

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in