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With more people around the world getting wise to the extreme gender disparity in sports coverage, there is no better time than the present to tap into that momentum to create real, lasting change. The race to create a more equitable athletic world is, as the saying goes, a marathon and not a sprint—in some cases, literally.
To increase the profile of female runners, the national milk processors’ organization MilkPEP has teamed with agency Gale to launch its fully integrated “26.2”
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