Women’s Sports: A Winning Proposition for Brands

What marketers need to know about the power of female athletes in today's world

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We are barely through the first quarter of 2022, and already women’s sports have made history. Last month, the fight for equal pay hit a milestone when the U.S. Soccer Federation reached a $24 million settlement with 61 players on its national team—winners of four World Cups and reigning No.

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