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As ever on International Women’s Day (IWD), brands across the world are flocking to show their support.
In line with 2022’s “Break the Bias” theme, iconic fashion doll Barbie is celebrating female business founders while Channel 4 is focusing on the phenomenon of “Manterruptions.” Many more are pledging support to women’s causes and charities.
However, as advertisers and ad agencies clamber to highlight the achievements of the women in their workforce and to raise awareness of wider challengers, one clever Twitter account is on a mission to call out hypocrisy.
Enter the Gender Pay Gap Bot—an anonymous AI which is quote tweeting businesses’ IWD posts and comparing them starkly to their internal gender pay gap.