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Canadian crooner Michael Bublé has been happily mixing it up with Bubly for years now, starting with a Super Bowl ad in 2019. In fact, the commercials built on the running gag of Bublé mispronouncing the brand and insisting it was named after him have become cheeky fan favorites.
But a campaign debuting today for the sparkling water brand shifts the approach from the well-oiled “booh-blay” joke and introduces a new tagline: “See the Bubly Side.”
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