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Starting with his appearance in a 2019 Super Bowl ad for Bubly, pop star Michael Bublé has been playing a persistent and self-deprecating vandal, defacing cans of the sparkling water and insisting the PepsiCo product was named after him.
It wasn’t. Until it was.
The brand, for its first holiday flavor, will launch Merry Berry Bublé, a limited-edition drink that celebrates the Canadian crooner and the 10th anniversary of his perennial hit album, “Christmas,” which has sold more than 12 million copies globally, according to conservative estimates.
The celebrity-inspired beverage—a blend of raspberry, blackberry and strawberry, perhaps with a splash of vindication—will come in special packaging that mimics a tacky holiday sweater.
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