Bubly Launches Caffeine Product, Giving Michael Bublé the Kick He Needs to Vandalize Cans

PepsiCo's seltzer lineup expands as category sees ongoing growth

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Pop star Michael Bublé has graduated from the simple vandalism of his advertising past to breaking and entering in a new campaign for PepsiCo’s Bubly.

The Canadian crooner gets caught in a warehouse defacing cans of Bubly in an ad breaking today featuring a security guard who has clearly lost patience. (This is a repeat offense, apparently).

But this go around, Bublé may just be able to “fix” all that product via a new line extension called Bubly Bounce that contains 35 milligrams of caffeine.

“A kick of caffeine,” Bublé says in the spot, as he taste-tests the drink.



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