Maybelline Promotes New Mascara With Building-Scale AR Mirror

The augmented reality installation was live for one day only in Ukraine

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Maybelline New York worked with XR company to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine.

The one-day augmented reality installation was featured on the side of Gulliver Mall in Kyiv. According to, the AR mirror was the world’s largest to date, spanning a screen size of 4,000 square meters (43,000 square feet).

On Oct. 11, people could activate the augmented reality experience by interacting with a kiosk below the screen, allowing them to virtually try on the new mascara as they appeared on the giant screen overhead.



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