Martha Stewart’s ‘Fearless’ Lifestyle Puts Seniors on Alert in Silvertree’s Cheeky Debut  

The ubiquitous mogul partnered with the newly launched DTC brand and stars in its Mekanism-produced campaign

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Succession fans might call it “Martha Stewart Living+.”  

The omnipresent entrepreneur, author, host and Sports Illustrated Swimsuit issue cover model—who has had a prolific advertising run recently hawking Liquid Death, Tito’s, BIC lighters and Skechers shoes—signed on as an advisor and spokesperson for newly-launched DTC brand Silvertree.  

Silvertree is a tech brand that “aims to support living successfully and confidently” for “active older adults,” according to its website. Stewart is the face of its first product, the Reach: a wearable device with an alert system that connects users to a call center and contacts in case of emergency.  

In the brand’s debut campaign, created by agency Mekanism, Stewart pokes fun at her famed lifestyle while sending a critical message to those living (slightly) similar ones.  




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