Snoop Dogg Slips Into Skechers' Super Bowl Campaign

The artist plays a number of roles while wearing the brand's sneakers

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Skechers will run an ad during the fourth quarter featuring Snoop Dogg, who shows what he can do while wearing a pair of the brand’s hands-free slip-in sneakers.

The 30-second “All Walks of Life” campaign, conceptualized by Snoop himself, features cameos from fellow brand ambassadors Howie Long and Tony Romo, as well as his close friend and long-time advertising collaborator Martha Stewart.

With his song “Who Am I? (What’s My Name?)” playing throughout, the ad places Snoop in a number of situations, from flying on his private jet, performing on stage, delivering newspapers, teaching school football and even sitting in the Oval Office in the White House with his feet on the desk, all carried out in his typically casual style.



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