The Key Factor in Marketing to Hispanics This Holiday Season

With more than $1.5T buying power on the line, brands must understand what matters most to the Hispanic and Latinx community

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Let’s talk about roots. Truth is, we all have them whether we care to think of them or not. For some, our identity is rooted in those roots, and for others, it’s something far less important—akin to a piece of trivia about themselves, a miscellaneous biographical detail. And for others still, it’s something in between.