To Grow Your Business, Embrace Both Its Roots and Wings

4 questions that will shape your company's future

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Rishad Tobaccowala shares his weekly newsletter—he outlines how an understanding of our own duality leads to strong relationships, balanced leadership and ingenuity.

To succeed as an individual or as a firm, one must have roots and wings. Roots provide stability, a place to stand, a passed-along tradition and a sense of history. But roots alone, which are important to ensure one does not get blown away by the winds of change, might anchor one too much to the past and to a status quo that may no longer be relevant.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in