Multicultural Agencies Explain How Brands Can Build Credibility With Hispanic American Audiences

Execs from Orci, The Community and Alma on how they work with clients

Leaders of multicultural agencies stress that Hispanic Heritage Month should serve as an opportunity to reevaluate the brand’s long-term relationship with its Hispanic American audience. Instead, the first mistake brands often make is thinking about HHM with a single campaign to check off a box and claim they’ve marketed to Hispanic Americans.