Verizon Puts a Spotlight on Its Crews in the Field With New Spot 'Give It All'

The Community's ad turns 'My Way' into an anthem of hard work in extreme locales

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Phone and Internet usage is something consumers expect and give little thought to…unless something goes wrong.
Verizon salutes its hard-working engineers who ensure it remains “America’s most reliable network” with a 60-second spot, “Give It All.”

Speeding up the iconic Frank Sinatra tune “My Way” to an upbeat tempo, the spot shows the lengths and heights Verizon workers go to maintain network reliability. Employees are seen working at all hours in mud, desert and snowy areas, climbing large towers in extreme climates and becoming the calm after the storm as they reconnect consumers.

“To

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