Amy Corr is a contributor to Adweek.
The Community's ad turns 'My Way' into an anthem of hard work in extreme locales.
Change.org campaign amplified by Juniper Park\TBWA.
The brand will be tweeting hints on the stash's location.
2 new high-energy ads kick off campaign.
VisitLEX and agency Cornett give an edge to limited-release seekers.
The activation highlighted the beer brand's partnership with nonprofit Parley for the Oceans.
Four hands are needed to open the box.
The brand's 'cease and de-sip' letter to the Unicode Consortium
They're the first ad stars for the brand's sugar-free product.
Proximity Madrid's #MentalDownload project found 71% of women felt overloaded, but only 12% of men.