Tulipan Created a Condom Package That Requires the Consent of Both People to Open It

BBDO Argentina helped create the box

Four hands are needed to open the packaging. Tulipan

All hands on deck are needed to open this package of Tulipan condoms. Created by BBDO Argentina, the “Consent Pack” promotes respect and consent with a unique twist; a couple’s four hands are needed to open this customized pack of condoms.

Amy Corr is a contributor to Adweek.