Tulipan Created a Condom Package That Requires the Consent of Both People to Open It

BBDO Argentina helped create the box

Four hands are needed to open the packaging. Tulipan

All hands on deck are needed to open this package of Tulipan condoms. Created by BBDO Argentina, the “Consent Pack” promotes respect and consent with a unique twist; a couple’s four hands are needed to open this customized pack of condoms.

An accompanying video illustrates how the box opens; while one person holds in two top sets of circles, another holds in two bottom sets. Pushed together and viola, the package opens.

“Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give your consent first,” a spokesperson for the agency said.

Limited edition consent packs were placed in various bars throughout Buenos Aires City.

Amy Corr is a contributor to Adweek.