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In the popular 1960s song “The Girl From Ipanema,” a young woman walks toward the sea, staring at its beauty and totally unaware of the man vying for her attention.
But last week, there was a new reason to stop and stare along Ipanema Beach, and it had nothing to do with natural beauty.
Part of the famed Rio de Janeiro beach was blocked by a 49-foot-long wall standing more than 6 feet high and made entirely of plastic garbage gathered over three days along Ipanema.
“One day, the trash left on the beach will stop you from getting into it,” said a sign in front of the wall, an activation created for beer brand Corona to promote its partnership with environmental nonprofit Parley for the Oceans.
Plastic
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