On World Water Day, Bacardi Asks Unicode to Drop All Plastic Straws From Emojis

The brand sent a 'cease and de-sip' letter

Bacardi and Lonely Whale hope to drive a cultural conversation about straws in real and digital life. Illustration sources: iOS emoji library, Getty Images

The final resting place for most plastic straws is the ocean, where they can be deadly to turtles, sea birds and fish. That’s why some major brands, including Starbucks, have been considering doing away with plastic straws.

Amy Corr is a contributor to Adweek.