On World Water Day, Bacardi Asks Unicode to Drop All Plastic Straws From Emojis

The brand sent a 'cease and de-sip' letter

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The final resting place for most plastic straws is the ocean, where they can be deadly to turtles, sea birds and fish. That’s why some major brands, including Starbucks, have been considering doing away with plastic straws.

Now there’s a brand that’s looking to cut plastic straws from an unexpected place: emojis.

Timed with today’s celebration of World Water Day, Bacardi Limited has sent a “cease and de-sip” letter to the Unicode Consortium, urging the body to remove emoji straws from soda and mixed drink emojis.

This letter speaks on behalf of Sydney, a sea turtle that wants a better habitat for herself and fellow ocean dwellers.

“Marine life is heavily affected by plastic waste, and refusing the single-use plastic straw is one way each of us can take action,” said Jacob Briars, global advocacy director for Bacardi.



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