P&G Spain Reveals the Stunning Imbalance in Household Duties Between Women and Men

Proximity Madrid found 71% of women felt overloaded, but only 12% of men

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The list of things to get done in a household can be overwhelming, especially when the load isn’t evenly balanced. For families, the “divide and conquer” method, when done right, can help alleviate the inherent stress of tackling chores big and small.

But in reality, across many nations, women continue to carry the bulk of the daily burdens around the home, even when both both partners work full-time.

To address this ongoing imbalance, Procter & Gamble Spain and agency Proximity Madrid looked to shed light on mental overload and its effect on women with the #descargamental

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