Kentucky Bourbon Hunters, Who Scour Stores for Rare Bottles, Now Have Their Own Camouflage

VisitLEX gives an edge to limited-release seekers

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Bourbon hunting is a pastime that involves outsmarting your opponents, hiding in plain sight and, for the successful hunter, scoring rare bourbon. For whiskey lovers visiting Kentucky, it’s a popular and passionate hobby.

VisitLEX today announced a project to give the most talented bourbon hunters an edge over their competitors. The tourism agency and its agency, Cornett, have a created a resource every hunter needs: camouflage.

To help bourbon aficionados blend into their backgrounds while scouring shelves for limited-release bourbons in Lexington, the new Bourbon Camouflage comes in three patterns: Kroger Aisle 7, Liquor Barn and Rite Aid.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in