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Equine auteurs take the reins for a new campaign portraying Lexington, Ky., as “The Horse Capital of the World.” Translation: Regional tourism office VisitLEX strapped GoPros on some horses and used the resulting footage in a series of ads.
Local shop Cornett, the force behind the popular Marketing Buzzword Jar and other fun projects, developed the horse-cam concept and partnered with Mill Ridge Farm to make the videos.
A fine time was had by all. (Don’t be fooled by a few long faces in the clip below.)
“While the idea was funny, it was also very doable and on-brand,” especially for a region with about 400 horse farms, says agency creative chief Whit Hiler.