These New Tourism Ads for Lexington, Ky., Were Filmed by Horses

Cornett and Whit Hiler ride again

Equine auteurs take the reins for a new campaign portraying Lexington, Ky., as “The Horse Capital of the World.” Translation: Regional tourism office VisitLEX strapped GoPros on some horses and used the resulting footage in a series of ads.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.