Food & Beverage

Pepsi Shares the Story Behind Its Brilliant Burger-Wrapper Ads

How a 'nebulous artistic exercise' yielded some of the brand's best work in years

A McDonald's burger wrapper is crumpled up, revealing the shape of the Pepsi logo next to the phrase Better With
Agency Alma turned crumpled fast food wrappers into a subtle stage for Pepsi's logo.Pepsi
By David Griner

May 27, 2021

Sometimes an ad idea is so perfect, creatives find it almost painful to look at. It fills you with a mix of admiration, jealousy and tentative optimism that you’ll think of something so pure for a client someday.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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