Pepsi Claims It Goes Better With Burgers Than Coca-Cola in New Campaign

The brand also reminds everyone it's not available at the nation's most popular fast-food chains

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Pepsi wants people to know what they’re missing.

In its latest ad campaign, tied to National Hamburger Day on May 28, the cola brand is broadcasting claims that it tastes better with burgers found at Wendy’s, McDonald’s and Burger King than chief rival Coca-Cola.

The problem for hungry consumers, however, is that Pepsi isn’t sold at the nation’s most popular burger joints due to exclusive deals with Coke.

According to a blind taste test conducted by an independent party in Los Angeles last summer, around 60% of participants preferred a Big Mac, Whopper and Dave’s Single with Pepsi over Coca-Cola.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in