Madden NFL 22 Celebrates a Classic Bo Jackson Campaign With a New Cover

EA Sports remembers the athlete's iconic Nike ad with special in-game features

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MLB and NFL player Bo Jackson became an icon in 1989 thanks to Wieden+Kennedy’s popular “Bo Knows” commercials for Nike. Electronic Arts is paying tribute to that campaign and Jackson’s football prowess with a nostalgic digital cover for Madden NFL 22.

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