Bo Jackson Returns to Big-League Advertising to Star in Sprint’s Super Bowl Spot

The multi-sport star joins robots, a mermaid and more

Bo Jackson, a mermaid and a keytar all represent "the best of both worlds" in Sprint's Super Bowl ad. Sprint

With apologies to Spuds MacKenzie, few ad stars in 1989 were as big as Bo Jackson. Having gone pro in both baseball and football, his athletic range made him an icon, thanks in large part to Nike’s massively popular “Bo Knows” campaign.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."