With apologies to Spuds MacKenzie, few ad stars in 1989 were as big as Bo Jackson. Having gone pro in both baseball and football, his athletic range made him an icon, thanks in large part to Nike’s massively popular “Bo Knows” campaign.
Bo Jackson Returns to Big-League Advertising to Star in Sprint’s Super Bowl Spot
The multi-sport star joins robots, a mermaid and more
Bo Jackson, a mermaid and a keytar all represent "the best of both worlds" in Sprint's Super Bowl ad.
Sprint
