Bo Jackson Returns to Big-League Advertising to Star in Sprint's Super Bowl Spot

The multi-sport star joins robots, a mermaid and more

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With apologies to Spuds MacKenzie, few ad stars in 1989 were as big as Bo Jackson. Having gone pro in both baseball and football, his athletic range made him an icon, thanks in large part to Nike’s massively popular “Bo Knows” campaign.

While Jackson retired from baseball in the mid-’90s after suffering a career-ending football injury a few years prior, he has never fully left the cultural radar. Younger audiences may know him from the trope of his overpowered Tecmo Bowl character from the original Nintendo Entertainment System, and Jackson even revisited his legendary connection to the video game in 2016 ads for both Kia



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