Retailing

JD Sports Aims to 'Catch 'Em All' Through Pokémon Go/ Nike Tie-In

Developer Niantic's vp of global revenue Brian Benedik discusses the partnership and the initiative

Pokémon Go/ Nike collab with JD Sports
Pokémon Go will create in-game locations to drive players to JD Sports shops across Europe.JD
By Stephen Lepitak

October 22, 2021

Athletic apparel retailer JD Sports and Nike have teamed with mobile game Pokémon Go’s maker Niantic to drive European players in-store where they can purchase exclusive branded items similar to those owned by their avatars.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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