JD Sports Aims to 'Catch 'Em All' Through Pokémon Go/ Nike Tie-In

Developer Niantic's vp of global revenue Brian Benedik discusses the partnership and the initiative

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Athletic apparel retailer JD Sports and Nike have teamed with mobile game Pokémon Go’s maker Niantic to drive European players in-store where they can purchase exclusive branded items similar to those owned by their avatars.

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