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Throughout the holiday season, visitors to Macy’s Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10.
Zero10’s AR Mirror is part of Macy’s launch of a Disney Princess product collection featuring role-play costumes, character dolls and more. Located inside the Toys R Us in Macy’s Herald Square, the AR Mirror will allow people to virtually try on dresses worn by Disney Princess characters, with a variety of animations and moving effects also appearing on the screen.
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