Ugg Promotes Cold Weather Collection With Zero10's AR Mirror

People can step into winter-themed augmented reality effects in-person and online.

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Apparel brand Ugg worked with AR technology company Zero10 to promote its new UggExtreme cold weather clothing and footwear collection with an augmented reality experience in its New York flagship on Fifth Avenue.

From now until Jan. 19, 2024, visitors to the Ugg NY flagship can enter a pop-up area featuring a winter-inspired backdrop and one of Zero10’s AR mirrors. The AR mirror will allow shoppers to view themselves with a variety of themed augmented reality effects, like a frost vortex and a pair of icicle wings.

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