Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event.
The AR Store prototype represents a standalone retail experience designed to allow shoppers to virtually try on a variety of merchandise through augmented reality and then purchase real-world versions in their desired size.
The augmented reality space measures about 21 square feet. When combined with an iPad stand and real-world storage space for merchandise, Zero10 said the AR Store could “carry out all the functions and operations seen in a traditional store” measuring about 1,000 square feet.
The AR Store also features a side screen that can be used to display information to shoppers.
“We believe that 50% of physical retail will incorporate AR solutions, or will become AR stores itself, in the next 10 years,”...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in