Valentino Lets Shoppers Try On Clothing in Augmented Reality

Consumers can virtually preview items without making a purchase

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Luxury fashion brand Valentino is allowing shoppers to try on clothes in augmented reality thanks to a pilot launched with AR technology company Wanna (owned by Farfetch).

Using the Wanna Wear mobile application, shoppers can virtually try on upper-wear pieces from Valentino’s Urban Flows Fall 2023 collection in augmented reality. They can also try on the ValenTie from the brand’s Black Tie Fall/Winter 2023-24 collection.

“Wanna’s clothing virtual-try on not only enables brands to showcase the apparel with the utmost realism, but also provides users with a novel experience of trying on clothing items before making a purchase online,” said Sergey Arkhangelskiy, CEO of Wanna.

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